Micromentor
Challenge: Expand a mentoring site to North Africa and Middle Eastern countries.
Impact: Launched an app to these markets, customized to their needs.
Role: UX Research Volunteer
Process
Background
In addition to my full time UXR role at Google, I volunteered to help the Mircomentor app with its research needs. Micromentor is a nonprofit that connects mentors with entrepreneurs. They had a web presence, but wanted to offer a mobile app to appeal to new users, and specifically in the two target areas above. They did not have a UXR on staff, so I offered my expertise.
Prototype testing
I tested 3 distinct user flows (on-boarding, building a mentor profile, and building an entrepreneurial profile) with 5 users based in the Middle East or North Africa. I highlighted 8 key takeaways from the sessions and made recommendations for team to improve their flows.
Research guide
Because the Micromentor had no in-house UXR, I also created a beginner’s guide to conducting UXR. I included tips on identifying research questions, planning, an overview of research methods, iteration, analysis, and communicating findings.